• “Russell Johnson understands and knows sports marketing. He understands the complex relationship between sponsorship fulfillment and ticket sales and creating events and campaigns that bridge the two. His productions are proof of that.”

    — Tony Renaud

    Executive Vice President, ESPN

Traditional Sports Marketing has one of three primary focuses

  1. Promoting and Marketing a Sports League or Association including the promotion of a new market franchise
  2. Promoting a team or sporting event to increase public participation
  3. Utilizing Sporting Events to maximize sponsorships and attached corporate events.

JRJ has created, managed and produced projects in all of these areas. A few examples are:

  • Entertainment programs for many sports teams, including the first 2 seasons of the Charlotte Hornets, breaking all NBA attendance records - despite losing seasons.
  • Two NFL Players Party at the Super Bowl; 4 day festivals averaging 25,000 - 60,000 people a day with major sponsor presences from Sony and SEGA.
  • NHL’s Nashville Predators “Welcome to the Ice Age” Promotional campaigns to introduce Professional Hockey to a new market, including an All-Star concert at the Ryman called “The HonkeyTonk Jam”. All “Sky-Boxes” and Season Tickets were sold out prior to the first game
  • The NFL Players Awards Banquet (broadcast on ESPN) sponsored by EA Sports
  • Corporate Sponsor Events at many PGA Tournaments, NFL games, NBA games and the 1996 Olympic Games.
  • Produced over 35 Celebrity Golf Tournaments for both corporate and non-profit clients.
  • We’ve created ancillary events for venues as sponsorship fulfillment, and to increase revenue for the venue; e.g. concert series at a minor league baseball park.

We know the ins and outs of Sports Marketing; the varying objectives of the sponsors and the teams/venues and how to efficiently and effectively address them through the use of promotion, entertainment and events. For examples please take a look at our Sports Marketing portfolio on Facebook.